Intentional Disciplemaking Conference 2025
Designing the key visual for a conference of 5,000 attendees
Graphic Design . Event Design
Project type: Client Work
Role: Graphic Designer
Tools: Adobe Photoshop
The Problem
The client needed a key visual for their annual conference themed "All In for Jesus and His Kingdom" but couldn't articulate what they wanted beyond a single reference image: a man diving into water.
Their brief: Something that represents fully trusting in God.
The Process
Deeper Conversations — Rather than taking the imagery literally, I sat down with the client to uncover the heart behind the theme.
Keywording — Three core ideas emerged from that conversation: Trust, Surrender, Going Deep.
Exploring Alternatives — I developed multiple visual directions rooted in those keywords and biblical concepts, moving beyond the water reference entirely.
All three initial options were rejected.
The client couldn't pinpoint why these didn't feel right — which pushed the process deeper.
Initial Design Options
The Solution
The missing piece was the human element. Drawing from the biblical accounts of Peter walking on water and Moses parting the Red Sea, I arrived at the final concept: a lone figure walking on water between towering parted waves, with a beam of light at the centre representing God and the act of trust.
The Outcome
A key visual that captures the soul of the theme — delivered for the actual conference and fully adaptable across social media, event posters, and conference collateral.
The Key Visual was adapted by the event team for the main stage LED backdrop, and other printed and digital collateral.
Photo Credit: Erik Nam